Who said our economy shut down during shelter-in-place? Based on the nature of advertisements, businesses seem to be thriving–businesses targeted at selling masks, toilet paper, and chloroquine tablets, in particular. The innovation of greed has been a marvel to behold as this pandemic created, in just a few weeks, a whole sub-industry of quackery preying on people’s needs, fears, and hopes.
Counterfeit: Rascal Rollover
Despite the gutting of budgets for critical government health agencies like the CDC and FDA, the handful of people there are kept very busy posting about bogus companies. For example, the Wall Street Journal last week wrote about how thousands of overseas medical suppliers were using a fake Delaware registry as their representative. Pop over to the CDC, and you can easily find a handy list of how to tell if a company is falsely claiming their product is endorsed by the National Institute for Occupational Safety and Health. Hint: they might misspell NIOSH.
What’s crazy isn’t so much that an Asian company might market a product in the U.S. with the fancy label “Air Queen,” or that they might sell a lot of masks which aren’t medical-grade. What’s crazy is that they bothered to create a fake Letter of Approval from the NIOSH, which the NIOSH then has to post with a “We Don’t Endorse this Crap….” label. Instead of working to design and manufacture whatever they would need to make masks that are medical-grade, it’s obviously much cheaper to create a fake letter of endorsement. But since American consumers wouldn’t care whether the letter has the correct government agency on it, there must be a middle-market supplier who needed to be convinced, which requires someone to be on top of determining what the transport paperwork looks like for such agencies. That’s damn elaborate!
However, as the founder of Quackwatch Dr. Stephen Barrett told NPR, when the AIDS crisis arose, those who touted fake cancer cures started touting fake AIDS cures. He called it “Rascal Rollover.” With Covid-19, the Rascals roll on.
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