St. Urho is the patron saint of Finland, and March 16th is a celebration day for great merriment and drinking throughout all of the North. As it says on www.sturho.com, St. Urho was the saint who drove the grasshoppers out of Finland, saving the wine crop. His colors are Royal Purple and Nile Green. He did this by uttering the phrase: “Heinäsirkka, heinäsirkka, mene täältä hiiteen” (roughly translated: “Grasshopper, grasshopper, go to Hell!”).
Now, you might perhaps suggest that there are no grasshoppers in the coniferous forests and ice lands of Finland, where 25% of the land lies above the Arctic Circle. Thank to St. Urho, of course! You might perhaps suggest that Finland is not particularly known for its great wines, but neither is Ireland known for its vodka despite the ballyhoo about the potato crop. And Finland is known for its great drinking, as it ranks 9th in the world for death by alcoholism, compared with the US which is a mere 39th and Ireland which is way down at #63.