A modern lifestyle brand.
–the tagline for Goop.com
What is Goop all about? Those four words may seem simple, perhaps even empty, but that is where Goop is elaborate in its nothingness. In being modern, it’s about Today, which is so important, for you would not want to focus on fads from Yesterday. And it’s all about lifestyle, which means it could cover anything in your life, assuming your life is missing a $90 cashmere eye mask and slipper set. Goop is about “cutting edge wellness…vetted travel recommendations…beauty, fashion, and home.” What could be broader than all of your life? but, most importantly, your health. Plus goop (or is it Goop? or GOOP? all three! ) is a brand which means it is not so much what you buy, but the fact that you bought it on Goop which really counts.
In fact, it really doesn’t matter what it is. But that fits perfectly because where else but Goop would you find a $3 lollipop, a $77 tank top, and a $287 In-flight zip pouch? None of your Walmart $0.50 ziploc bags or Amazon $7.69 zippered pouches, heck no. This pouch has slick black accents and is endlessly versatile for, like Goop, it is see-through and comes empty. Nothingness is environmentally friendly and promotes mindfulness.
The Mindfulness Industry
Mindfulness is big business right now, and sites like Goop are taking full advantage of the opportunity. Mindfulness, of course, is a real process, a part of Buddhist teachings and meditative practices that date back for centuries. As a practice applied with structure, it has been used successfully to treat depression, drug addiction, anxiety, and other psychological problems. Continue reading “The Mindfulness of Goop”
They’re in the news. They’re in our history. They’re causing massive churn in the stock market. They make my eyes want to roll back in my head. Like gremlins, those wacky, pesky tariffs are back to bother us again!
They even have funny names, like Smoot-Hawley, which has to be one of the more unfortunate names for a piece of legislation, or political theater, if that’s your preferred description for a tariff. The Tariff of Abominations from 1828 at least had a zing to it. Harmonized Systems sounds like something you listen to while floating in a hot tub, looking up at the stars. Even the possible origin of the word--Tarifa--might make you think of the sirocco whistling through an oasis of palm trees.
Smoot-Hawley was a name I could never remember, when I was a wee lass back in high school AP History. The Alien & Sedition Acts was a much easier moniker because that sounds like the title of sexy sci-fi thriller, doesn’t it? Smoot-Hawley, nope; the long “o” and lazy “aw” sounds would make my eyelashes flutter faster than a hypnotist’s swaying watch. Filmmaker John Hughes understood this dynamic because he created one of the most famous teacher scenes ever filmed, in Ferris Bueller’s Day Off. Continue reading “Fun with Tariffs”
et tunc curat
ludo mentis aciem,
dissolvit ut glaciem.
like the moon
you are changeable,
and then soothes
as fancy takes it;
it melts them like ice.
–Carl Orff, Carmina Burana,
O Fortuna (Stanza 1)
I was listening to an economist discuss projections of the market for 2018, and it struck me how much this reminded me of King Arthur. The connection? The medieval idea of the Wheel of Fortune, a prism which could help us view the world in proper context and settle our turbulent emotions just as it did centuries ago.
Now, this is not the game show with Pat and Vanna that has filled the after-dinner TV slot for decades. Although those who know about the enduring notion of Fortune surely find it amusing that this show has displayed such enduring popularity.
The basic idea of the Wheel of Fortune, if you recall from your world history days, is that those on top of the wheel — kings, rich men, landowners — enjoy the bounty of the earth, while the poor and the peasants struggle at the bottom. But the wheel always turns and even kings and emperors now high will eventually be struck low. We’ve seen this played out in history and can understand the dynamic. Dictators who overstep their power are brought down. Wealthy playboys waste the inheritance that their thrifty parents worked years to create. Meanwhile, others rise out of poverty to amass their own financial empire or to create their own new political followings. Continue reading “King Arthur and the Stock Market”
When I was trying to buy my first home, I wasn’t buying smashed avocado for $19 and four coffees at $4 each.
–THIS GUY*, Australian Real Estate Mogul
We are on the precipiceof a full-scale war. The skirmishes are already under way at blogs, tweets, instagrammies, and facebook posts around the globe. While the world may be going to hell in a handbasket for other reasons, humanity is in high dudgeon over avocado toast. I might as well as join the party.
The instigator was THIS GUY (*who I refuse to name; you can google it if you want to give him the publicity) with his comment targeting the group we all love to bash, the Millennials. This 35 year old real estate mogul from Melbourne targeted Millennials on the Australian 60 Minutes by focusing on their passion for the luxuries of Avocado Toast, lamenting how it prevents them from properly purchasing a white picket fence house in the suburbs and having the 2.3 children that has been mythically dictated to be required for a good life.
Such comments raise so many questions. What is the price of avocados and, moreover, of avocado toast? What is the price of a house, and how does it compare to toast? Are millennials buying houses and, if not, why not? Who is THIS GUY? And, anyway, who asked him?
This past Saturday marked the 31st anniversary of the Challenger disaster, and it’s hard to resist the urge to still be depressed about it. 73 seconds after liftoff, the ship exploded, killing the seven astronauts including teacher Christa McAuliffe, who was to be the first civilian in space. Later analysis revealed the likely cause to be an O ring failure as a sealant due to unusual freezing temperatures before the launch. I’d like to think that the disaster led to new, safer ways to explore space or a determination to solve scientific problems in ways to benefit us all. But thirty years in, I’ve come to realize some of that is probably fantasy, and the reality is a mix of pessimism and pragmatism.
I remember exactly where I was: at the office on Montgomery Street in San Francisco, only six months into a job with a company I would eventually support for decades. In those “yuppy” days, we still wore suits and heels and spoke in hushed tones, as if every discussion were of utmost importance. In the middle of an intense debate over something on a spreadsheet, we noticed that everyone was suddenly going into the big conference room with the television, and on the screen was this odd blotch of smoke flowering outward. Whoever had been in the room first – to watch the launch initially – had to retell the story over and over as more people came out of their offices and cubicles to join the crowd. All you could see for several minutes was smoke blossoming further and NASA Houston mumbling something about “waiting to see,” until finally the news generated some kind of replay. Then, the announcers explained what had happened, and started replaying it over and over. We’re now used to that instant replay on a loop, but that was the first time I remember seeing it put to use. Continue reading “Gradatim Ferociter”